The conviction to explore, network and share design ideas and the creative skill-set was fulfilled through setting up of an online blog and sharing craft video tutorials on various social media platforms. An attempt to further market and monetize the brand established, The Lazy Owl, led to the design and development of an online website offering free learning and a niche creative market for hand-crafted products. The idea was to utilize social media and modern technology to create a platform for both learning and commerce.