A series of hand-crafted paper products were introduced in the niche creative market through social media for The Lazy Owl. Products such as shadow boxes, albums and cards were further improved and additional products like personalized home games and DIY kits were added based on the public response collected through blog and media activity. Creating several paper projects, I worked with stationery and hobby brands like Indelle, DCAM, RCS and Pie Lane as a project designer.